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Globally renowned booking platform, Profitroom, has integrated a new tech tool, RoomPriceGenie, into its award-winning software.
RoomPriceGenie is an automated revenue management system that analyzes real-world sporting and cultural events up to 18 months in advance to ensure hotel rooms are priced accurately and competitively.
This launch is timely, as the UK leg of Taylor Swift’s ‘Eras Tour’ has left stag and hen parties struggling to find accommodation across UK cities.
In a highly competitive hospitality market, getting the direct pricing strategy right is crucial for maximizing profits while maintaining high occupancy levels.
The new integration with Profitroom aims to equip hotels with data-driven technology to determine optimal room pricing, maintaining a competitive edge, driving direct bookings, and increasing revenue.
With a seamless two-way integration into Profitroom’s guest-centric platform, RoomPriceGenie is quick to implement, intuitive to use, and simple to understand. It also saves time by eliminating the need to closely monitor room prices and use separate data analysis tools.
Gordon Schuringa, partnership manager at RoomPriceGenie said: “We’ve partnered with Profitroom to make life easier for hoteliers. This partnership is all about practical solutions and getting things done.
“We’re teaming up to bring you easy-to-use solutions that really make a difference in how you handle pricing strategies. We are looking forward to the journey ahead and the positive impact this collaboration will have on our clients.”
Patryk Luszcz, UK Director at Profitroom, said: “As experts in hospitality, we know that room pricing is a vital part of revenue management for hotels. In a crowded marketplace, it is essential that hotels always offer the best rates to potential guests and this can be done efficiently, and seamlessly, using the latest data-driven technology.
“Our new integrated platform tool will not only save our clients’ time, but will work hard for them, ensuring guests are seeing the right prices, which will boost direct booking performance and ultimately maximise profits.”
Profitroom is now offering a 50% discount* for customers who connect RoomPriceGenie to their management system.
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