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A recent report by Allied Market Research, titled “Agritourism Market,” reveals that the agritourism market was valued at $33.8 billion in 2022 and is projected to reach $111.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% from 2023 to 2032. This report offers a comprehensive analysis of the top investment opportunities, winning strategies, market drivers and opportunities, market size and forecasts, competitive landscape, and evolving market trends.
Agritourism, a niche within rural tourism, goes by various names such as agriculture tourism, farm tourism, farm vacation tourism, and wine tourism. It encompasses related terms like nature tourism, rural tourism, ecotourism, Agritainment, heritage tourism, Agri education, and value-added agriculture. It is broadly defined as visiting a working agricultural setting for leisure, recreation, or educational purposes.
The agritourism sector is rapidly expanding, blending agriculture and tourism in unique ways. Key industry trends and growth drivers include a growing demand for authentic experiences, sustainability, and eco-tourism. Tourists are increasingly seeking hands-on, farm-to-table experiences. Many agritourism destinations focus on environmentally responsible practices, attracting eco-conscious visitors. The rise of food tourism also bolsters agritourism’s appeal, offering culinary experiences such as wine-tasting and cheese-making. This sector caters to a wide range of tourists, including families and retirees, enhancing appreciation for agriculture.
The agritourism market is segmented by activity, sales channel, and region. Activities are categorized into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others. Sales channels are divided into travel agents and direct sales. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, Africa).
In 2022, the on-farm sales segment held a significant share of the agritourism market and is expected to grow considerably. This growth is driven by educational institutions incorporating agritourism into their curricula, boosting demand through educational tourism.
The travel agents segment also held a major share in 2022 and is anticipated to grow significantly. The direct sales channel is gaining traction due to increased internet use, smartphones, and platforms providing information and booking services, promoting agritourism sites directly through farm owners and agriculturists.
North America dominated the market in 2022, accounting for nearly half of the global revenue. The widespread adoption of agritourism services in the U.S., Canada, and Mexico, along with growing consumer demand for economical, nature-based, and sustainable tourism, are key drivers. The LAMEA region is expected to experience the fastest CAGR of 14.4% from 2023 to 2032, driven by increasing disposable income and economic recovery in African countries, with Latin America and Africa benefiting from abundant natural environments.
Key players in the agritourism industry have focused on product launches and business expansion to increase market share and profitability. Notable companies profiled in the report include Agricultural Tour Operators International, Agrilys Voyages, Bay Farm Tours, Blackberry Farm, LLC, Farm to Farm Tours, Greenmount Travel, Harvest Travel International, Field Farm Tours Limited, Select Holidays, and Stita Group.
𝐅𝐋𝐀𝐒𝐇 𝐒𝐀𝐋𝐄 (𝐓𝐢𝐥𝐥 𝟐𝟓𝐭𝐡 𝐉𝐮𝐥𝐲 𝟐𝟎𝟐𝟒) 𝐁𝐮𝐲 𝐍𝐨𝐰 & 𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭, 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐥𝐢𝐧𝐤 @https://www.alliedmarketresearch.com/checkout-final/dd801da13ef403cb2115ce5af5dadded
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