The Caribbean Tourism Organization (CTO) has announced that the theme for this year’s Caribbean Tourism Month in November is “One Caribbean: Investing in Our People, Protecting Our Planet, Prosperity for All.” The theme for 2023 resonates with the message of the recently concluded 2023 World Tourism Day, which emphasized “Investing in People, Planet, and Prosperity.” This theme underscores the interconnectedness and collective future of Caribbean nations and territories.
Caribbean Tourism Month 2023 is set to be another historic celebration that not only highlights the scenic beauty and diverse cultures of the Caribbean but also emphasizes the significance of sustainable development and investment in human capital. The region is dynamic, known for its vibrant culture, beaches, rivers, majestic waterfalls, and warm hospitality.
CTO Secretary-General and CEO Dona Regis-Prosper remarked that the theme for this year underscores their unwavering dedication to creating a nurturing environment that cultivates the talents and abilities of their people, preserves their natural resources, and advocates for sustainable prosperity as an aspiration for every individual, regardless of age or gender.
She said, “We believe that the path to sustainable tourism and inclusive growth lies through concerted efforts in these critical areas.”
The CTO will highlight the distinctive qualities of each of its 25 member destinations on social media throughout the month of November. Created with the intention of honouring the Caribbean’s diversity and tenacity, this campaign provides a glimpse into the diverse cultural backgrounds and breathtaking natural settings of CTO members. The hashtag for the campaign is #OneCaribbean.
Regis-Prosper added, “Our social media showcase is more than just a promotional activity. It’s a canvas for storytelling, sharing the narratives of our people, the custodians of our planet, and the architects of our shared prosperity.”
CTO extends an invitation to residents, travellers, industry stakeholders, and the global community to participate in this month-long celebration. Through active engagement, exploration, and open dialogues, Caribbean Tourism Month 2023 strives to reinforce the connections within the Caribbean community. It also promotes responsible travel practices and highlights numerous investment opportunities, fostering collaborative growth within the region.
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