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The Tourism Authority of Thailand (TAT) is hosting the “Amazing Beach Life Festival” in Rayong, Phang-Nga, Phuket, and Songkhla to boost tourism during Thailand’s green season. This festival is part of TAT’s initiative to feature major events in the latter half of the year, highlighting the appeal of the green season.
Dr. Phonpoom Vipattipumiprates, Vice Minister of Tourism and Sports, said “The project shines a spotlight on the government’s ‘Ignite Tourism Thailand’ vision to make Thailand a tourism hub and a centre of world-class events. The goal is to achieve 3.5 trillion Baht in tourism revenue target for this year and much more in the coming years.”
The chosen locations—Rayong, Phang-Nga, Phuket, and Songkhla—are renowned tourist destinations. The festival will commence at Laem Charoen Beach in Rayong from July 12-14, followed by Phang-Nga from July 26-28, Patong Beach in Phuket from August 2-4, and concluding at Chalatat Beach in Songkhla from August 9-11.
Festival activities include water sports like SUP boarding and surfskating, music concerts by popular Thai artists, performances by top DJs, beach party tattoos, and DIY workshops such as beach paintings on wooden trays and key chains. There will also be a fair featuring local art and craft products, food trucks, a beach bar, and fashion items.
Mr. Apichai Chatchalermkit, TAT Deputy Governor of Tourism Products and Business said. “The event is intended to stimulate more travel among foreign and Thai tourists with high purchasing power and special interests in beach vibes and beach life. This will help spread tourism benefits across local communities in the four beach resort destinations and nearby attractions during the off-season.”
Each venue will highlight its unique character through installation art and inflatable landmarks. The festival underscores TAT’s commitment to sustainable and responsible tourism, with eco-friendly decorations and a Thailand Tourism Awards booth showcasing award-winning sustainable tourism businesses. TAT is also partnering with Global Chemical (PTTGC) on waste management.
Mr. Chaya Chandavasu, Executive Vice President, Sustainability, PTT Global Chemical Public Company Limited (GC), said “We will install our ‘YOUTURN Platform’ at the event to promote responsible tourism by encouraging tourists to participate in the waste management process. Visitors can also join our DIY activities, such as turning their plastic waste into a key chain or beads. They can also shop for sustainable fashion items made with ‘Revife Fiber by GC UPCYCLING’ at UPTOYOU, our clothing brand.”
Entry to the Amazing Beach Life Festival is free. For more information, visit the Facebook Page: Amazing Beach Life Festival, or call 1672 Travel Buddy.
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