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Choice Privileges members can now bid points on exclusive College Sports Gameday Experiences through a renewed partnership with Learfield, featuring 15 top teams.
Starting today, members of Choice Privileges, the acclaimed rewards program by Choice Hotels International, Inc. (NYSE: CHH), can now use points accumulated from hotel stays and their Choice Privileges Mastercard on everyday purchases to bid on exclusive College Sports Gameday Experiences. This initiative is part of Choice Hotels’ renewed partnership with Learfield, the media and technology company leading college athletics.
Entering its third season, the Choice Privileges College Football Experiences program allows members to bid their points on 40 unique VIP experiences with 15 different teams, including the reigning national champions, the Michigan Wolverines, along with the Alabama Crimson Tide, the Ohio State Buckeyes, the Oklahoma Sooners, the Louisville Cardinals, and many others. These experiences offer college football fans unforgettable ways to support their favorite teams, featuring premium game tickets, pre-game sideline passes, team store gift cards, and other exclusive perks.
“Many Choice Privileges members are devoted college football fans who stay at our hotels for business during the week and then again over the weekends with their friends and family to cheer on the teams they love,” said Noha Abdalla, Chief Marketing Officer, Choice Hotels International. “We are excited to offer our members the opportunity to experience a game up-close and personal. Teaming up with these schools is a perfect match as we have nearly 100 properties across 15 brands, including Country Inn & Suites by Radisson, Comfort, Sleep Inn, Cambria Hotels, and Ascend Collection, that are located within just 10 miles of the college stadiums where we’re offering Gameday Experiences.”
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