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Driven by three large-scale events during the final weekend of June, Dublin’s average daily hotel rate (ADR) soared past EUR300 for only the second time this year and the sixth time in history, according to preliminary data from CoStar, a leading provider of online real estate marketplaces, information, and analytics in the property markets.
Taylor Swift headlined the busy weekend with three performances from Friday to Sunday (28-30 June) at Aviva Stadium. Her tour coincided with Dublin Pride on Saturday and the All-Ireland GAA quarterfinals on Saturday and Sunday.
The market’s hotel performance peaked on Saturday (29 June), achieving a 95.5% occupancy rate, an ADR of EUR305.30, and a revenue per available room (RevPAR) of EUR291.59. While the occupancy rate was relatively flat (-0.3%) year over year, ADR (+25.8%) and RevPAR (+25.4%) saw significant increases. Sunday’s ADR was lower at EUR259.94, but this still marked a 40.4% year-over-year increase.
“As expected, this trifecta of high-profile events drove substantial increases in ADR and RevPAR as nearly 600,000 fans, supporters, and tourists flocked to the city,” said Sarah Duignan, director of client relationships at STR. “Such a busy weekend underscores the critical role large-scale events play in stimulating the local hospitality industry and broader economy.”
Dublin’s three submarkets displayed a similar trend, with performance peaking on Saturday, 29 June. Dublin City Centre recorded a 95.8% occupancy rate, with ADR and RevPAR reaching EUR357.08 and EUR342.16, respectively. Dublin Surrounding had an occupancy rate of 94.2%, with ADR at EUR260.52 and RevPAR at EUR245.49. Dublin Airport experienced the highest occupancy that night (97.2%), largely due to ongoing Aer Lingus pilot strikes.
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