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“Meet in Ireland” is the rallying call for German corporate event planners who are participating in a specialized workshop and networking gathering in Hamburg this week. Hosted by Tourism Ireland, in collaboration with Fáilte Ireland and Tourism Northern Ireland, this initiative highlights Ireland as a premier destination for Business Events on the global stage. The event features 18 Irish tourism enterprises, all experts in Business Events, engaging with over 40 prominent German MICE (meetings, incentives, conferences, and events) organizers responsible for international corporate and incentive travel.
The objective of this gathering is to present Ireland’s compelling attributes to these pivotal German decision-makers, encouraging them to select Ireland for upcoming business gatherings and incentive trips, thereby expanding business events sourced from Germany. This year, Tourism Ireland aims to facilitate thousands of professional business events, fostering connections between Irish tourism entities and international buyers to enhance business events and bolster local enterprises across Ireland.
Tourism Ireland assures German organizers that Ireland presents an exceptional blend of top-tier facilities, luxurious accommodations, cutting-edge event spaces, breathtaking scenery, warm hospitality, and outstanding service, positioning it as an exemplary locale for corporate events, incentive trips, and large-scale gatherings.
Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Our workshop and networking event in Hamburg provided an important platform to promote the island of Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season.
“We were delighted to have 18 tourism companies from Ireland with us, engaging in productive commercial meetings and showcasing the best of the island of Ireland to influential German meetings and incentive travel planners.”
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