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Malaysia Airlines recently hosted the largest airline trade event ever held in Malaysia, the inaugural Malaysia Airlines Trade Elevation Summit 2024, in partnership with Tourism Malaysia (TM) and the Malaysia Convention & Exhibition Bureau (MyCEB). The summit convened 300 delegates, including over 200 international attendees from 48 cities and 21 countries.
This milestone event marked a significant achievement for Malaysia Airlines in advancing the objectives of Visit Malaysia Year 2026 (VMY2026) and positioning Kuala Lumpur (KUL) as a pivotal gateway to Asia and beyond. It solidified Malaysia’s role as a key ASEAN tourism and aviation hub.
Key decision-makers from prominent global trade companies actively participated in the summit, fostering international collaboration, strategizing future initiatives, and strengthening partnerships essential for enhancing Malaysia’s global tourism standing. The summit underscored Malaysia Airlines’ commitment to utilizing its position as the national carrier to bolster national tourism goals.
Group Managing Director of Malaysia Aviation Group, the parent company of Malaysia Airlines, Datuk Captain Izham Ismail commented, “This summit transcended the typical conference; it celebrated partnerships that embody Malaysia Airlines’ inclusive spirit as we collaborate globally for mutual growth. We eagerly anticipate showcasing Malaysia’s hospitality and advancing tourism objectives through strategic alliances.
We are pleased to collaborate with industry leaders, including travel agents worldwide and local stakeholders like Tourism Malaysia and MyCEB to drive innovation, efficiency and growth in the aviation industry and beyond. We will continue leveraging these partnerships to fuel our expansion, increase our reach and commit our efforts to drive growth both domestically and globally, and look forward to forging strategic partnerships that form a robust network, broadening our market reach.”
The summit included the inaugural Golden Wau Awards, a pioneering initiative in the industry honoring top sales agents for their outstanding contributions to revenue growth. These awards not only celebrate excellence but also underscore the vital role trade partners play in Malaysia Airlines’ success. By establishing this accolade, Malaysia Airlines seeks to elevate industry benchmarks, fostering a culture of excellence among all partners and making a substantial impact on both the airline’s growth and Malaysia’s global tourism prominence.
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