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Achieving the EU Ecolabel certification marks a significant milestone for hotels, showcasing their commitment to sustainability.
Hotel Fevery in Belgium and the Best Western Hotel Moran in Czechia stand as proud examples, having obtained this prestigious certification in 2009 and 2023, respectively.
Their journey towards sustainability began with initiatives such as climate-friendly renovations, the provision of filtered water, and the elimination of single-use plastics.
Gabriela Prachařová, Director of Best Western Hotel Moran, highlighted the tangible benefits of the EU Ecolabel, including cost savings through energy-efficient upgrades and reduced water consumption.
Meanwhile, Paul Asselman, Owner and Manager of Hotel Fevery, emphasized the positive response from guests, with a significant portion choosing their hotel based on its eco-friendly credentials.
Both hotels prioritized not only reducing their environmental footprint but also educating staff and engaging guests in sustainable practices.
Their efforts have garnered media attention, increased visibility on booking platforms, and attracted corporate clients with sustainability mandates.
Despite their differing sizes and business models, both hotels found the application process for the EU Ecolabel to be manageable, with support from National Competent Bodies.
This accessibility underscores the label’s versatility and applicability across the industry.
Appealing to eco-conscious travelers, the EU Ecolabel for tourist accommodation ensures a high standard of environmental performance, covering aspects such as waste management, energy efficiency, and reduced chemical usage.
With over 700 accommodations already certified, efforts are underway to expand the reach of the label, particularly in countries like France, Austria, and Italy.
Recognized industry leaders, including HOTREC, lastminute.com, and Booking.com, are also embracing the EU Ecolabel, aligning with the growing demand for sustainable travel options.
They emphasize the importance of transparent communication with consumers, facilitating informed choices and combatting greenwashing.
As awareness of the EU Ecolabel rises among Europeans, supported by initiatives like the Eurobarometer poll, the label’s credibility as a symbol of environmental excellence continues to grow.
With the backing of major industry players and compliance with forthcoming sustainability directives, the EU Ecolabel is poised to drive the transition towards a cleaner, greener tourism sector.
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