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Troon, a leader in golf and club-related leisure and hospitality services, has announced a new partnership with SKINS, the innovative golf app transforming on-course betting games. This partnership represents a major milestone in both recreational and competitive golf, promising to elevate the gaming experience for golfers around the globe.
As part of this collaboration, SKINS will be designated as a “Preferred Partner of Troon,” significantly increasing the app’s visibility across Troon’s extensive global portfolio of properties and driving SKINS’s core business. SKINS is already available in key global golf markets, including the United States, United Kingdom, Australia, Asia, and South Africa.
“Partnering with Troon marks a key moment for SKINS and our mission to enhance the enjoyment, accessibility and ease of use for golf games,” said Ryan Morrison, CEO and Founder of SKINS. “This collaboration will enhance the competitive and leisure gaming experience for golfers globally, bringing our cutting-edge app to a wider audience through Troon’s expansive network of properties. We are excited to continue transforming and modernizing on-course golf betting games to elevate the social experience for players around the world.”
The competitive landscape of golf apps underscores the market’s immense potential, according to the SKINS team. By merging local competition and leaderboards with the world of competitive amateur golf and social media, SKINS aims to enhance the social experience for golfers. The app allows golfers to invite others to watch their rounds and share match content, creating a more interactive and engaging environment.
SKINS is committed to gamifying golf, particularly during leisure play. Morrison views SKINS as a modern evolution of the traditional scorecard, which has become obsolete with the advent of smartphones. The SKINS social scorecard enables players to track their game, rank, and communicate with each other directly within the app.
The inception of SKINS stems from Morrison’s deep passion for golf and the camaraderie of competitive betting with friends. Identifying a void in the market for an on-course betting solution, Morrison developed a highly responsive app designed to cater to both small and large groups of golfers. SKINS addresses common challenges faced by golfers and their groups, including:
Choosing which game to play with an unlimited number of participants
Understanding game rules
Monitoring game progress with leaderboards and additional features
Allowing golfers to monitor standings and game bets in real-time
Ensuring fair play and accurate scorekeeping
Facilitating live tournament play
Providing GPS course location and course search
Offering separate group games during tournament play, such as WOLF
Enabling seamless invitations for friends to join
Available on both iOS and Android, SKINS streamlines score entry and bet tracking, making it easy to start a round with friends or even new acquaintances at the course. The app uses GPS to locate nearby players and courses, guides users through game options, calculates course handicaps, and offers a user-friendly interface for score entry and bet accounting. The real-time leaderboard displays wins and losses and integrates with Venmo and other cash apps for seamless settlement, ensuring a smooth and enjoyable golfing experience.
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