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Tourism Malaysia and the Malaysia Aviation Group (MAG) recently celebrated the official signing of a Memorandum of Understanding (MoU), heralding the commencement of a strategic three-year alliance. This agreement marks a pledge by both entities to bolster Malaysia’s status as a premier gateway to Asia and a top tourism destination on the global stage.
The MoU was officiated by Tourism Malaysia’s Deputy Director-General (Promotion II), Mr. Lee Tai Hung, and MAG’s Chief Commercial Officer of Airlines, Mr. Dersenish Aresandiran, at a ceremony held at the Sheraton Imperial Hotel in Kuala Lumpur. The event was witnessed by Mr. Manoharan Periasamy, the Director-General of Tourism Malaysia, and Mr. Ahmad Luqman Bin Mohd Azmi, the CEO of Airlines (MAG).
Looking ahead to 2024, the prospects for Malaysia’s tourism sector appear bright. The plan includes a focused approach on major markets contributing to tourist numbers, including the ASEAN region, West Asia, South Asia, and East Asia, emphasizing improved air connectivity to enhance travel accessibility to Malaysia.
This year, the country is set to target 27.3 million tourists, aiming to generate RM102.7 billion in tourism revenue. Efforts to reach these ambitious goals involve vigorous promotional campaigns to strengthen the ‘Malaysia Truly Asia’ brand.
Mr. Manoharan Periasamy outlined the nation’s aspirations for Visit Malaysia Year 2026 (VMY2026), aiming to attract 35.6 million tourists and achieve RM147.1 billion in tourism receipts.
“Tourism Malaysia and MAG will collaborate to leverage each other’s strengths, providing more unrivalled services and seamless connections. More joint activities are planned, including familiarisation trips to Malaysia, marketing promotional activities, and advertising campaigns to feature Malaysia as a preferred holiday destination on the global stage.”
Chief Executive Officer of Airlines (MAG) Mr. Ahmad Luqman bin Mohd Azmi commented, “We look forward working with Tourism Malaysia, leveraging our strengths as a national carrier and aviation hub to pursue sustainable traffic growth in an increasingly competitive landscape. With our strong network and track record of working with partners through trade and consumer initiatives, we’re well-placed to support the nation’s tourism ambitions. This partnership reinforces MAG’s commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) through positioning Malaysia as the gateway for Asia and beyond.”
The agreement will initiate a comprehensive three-year partnership program focusing on key international markets, not only in the leisure travel sector but also in MICE and transit travel. Central to this initiative is Malaysia Airlines’ Bonus Side Trip (BST) feature, which offers a complimentary domestic flight within the Malaysia Airlines network, enhancing the travel experience in Malaysia. The BST will be expanded to include a broader range of exclusive offers designed to showcase the rich attractions, landmarks, and cultural heritage of Malaysia.
Under this partnership, Tourism Malaysia and MAG, along with its subsidiaries Malaysia Airlines and Firefly, will engage in collaborative marketing and promotional efforts over the next three years to rejuvenate Malaysia’s tourism landscape, especially in the international arena.
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